Uncover what really drives buyers, stretch urgency, and run calls with structure that closes.
Imagine an obese person walking into a gym and says: “I just want to lose weight.”
A bad coach: “Great, here’s a workout plan.”
A great coach:
“If you don’t fix this now, in 6–12 months you’re looking at:
– Sleep apnea
– Joint pain
– Diabetes
– Heart complications
That’s not a weight problem. That’s a time bomb.”
Now the client isn’t just working out to look better, they’re working out to survive.
Prospect: “I just want my car to look good.”
Basic detailer: “Perfect, let me tell you about our packages.”
Smart rep:
“Quick heads-up: those swirl marks or faded spots? That’s clear coat breaking down.
If left untreated, you could see:
– Permanent water spots
– Oxidation
– Paint fading
Then it’s not a coating you need, it’s a respray.”
Now the customer isn’t just buying shine, they’re buying protection from thousands in future damage.